Don't be a Boob

Ok, as a cancer survivor, I am always up for new rallies and campaigns to promote cancer awareness.  Sometimes it's fun events.  Sometimes people hold tele-thons.  Sometimes people do things like car washes or sell candy bars.  You know...

But if I see one more campaign like "Save the Boobies", "Save the TA TAs", "I (heart) Boobies" or even "Feel your Boobs" - I swear I am going to scream.

I never thought women would think this kind of campaigning would raise awareness about breast cancer.  Seriously?  I read this article about breast cancer awarenss in Canada and thought I was going to lose my lunch. "A Nice Rack of Slogans" talks about the different campaigns and slogans that have been created to supposedly promote breast cancer awareness.  It even mentions a TV commercial that have woman in bikinis walking around showing off their boobs and then saying "If you like them then let's save them."

SAVE THEM FOR WHAT?  Save them for own health and wellness or save them so you can keep strutting around in that damn bikini and continuing to have men gawk at them.  I'd rather cut them off.

Campaigns with these dirty slogans are only making a mockery of the cause and create more negative media attention than positive.

Breast cancer awareness is good when used in the right sense.  The campaigns are supposed to promote prevention and self examinations and how to get treated if you do find out.  I could care less about "Saving my Ta Tas" if they were full of cancer. 

And don't get me started on some 12 year old who gets pissed off because she can't wear a "Save the Boobies" bracelet to school and has to get her teachers/parents/news crews involved.
First off - it's a school.  Everyone has rules.  Deal with it and get ready for real life
Secondly - you are not convincing me that she is wearing the bracelet to promote breast cancer awareness to her friends and classmates.  She's doing it to get a few giggles with her friends and show off to a bunch of guys.  And as soon as any authority pops in to shut it down, she claims it's for a good cause?

BAH!

You don't see people promoting testicular cancer with "Save the Balls" campaigns or "Check your Ass" slogans to raise awareness on colon cancer.  People will make excuses as to why this campaign is a good idea or give off the wall statistics as to how they may be working.  Don't get caught up in the hype.  Donate your money to actual cancer research instead of buying these retail trinkets whose head company only donates a small percentage of their profits.

Think with a brain.  Stop sexual-izing this awful disease and let's actually do something about it. 

Stop making it about saving boobs and make it more about saving lives.